At CrowdFarming, we’ve always believed in changing the future of farming for the better. From the start, our mission has been to connect organic farmers directly with consumers, helping them sell their produce in a fair and sustainable way. But as climate change accelerates, our farmers are facing more challenges than ever — on top of the unfair system they currently have to work with, the increasing uncertainty around weather patterns are putting their livelihoods and our food systems at risk.

We knew we couldn’t sit idly by. If we want to protect the future of farming — and our business — , we must act now. And quite frankly, we’ve had enough of not enough. We’ve talked, we’ve listened, and we’ve bottled our rage and frustration towards something positive, the start of a solution. That’s why we’re proud to launch our biggest initiative yet: 1% for the Soil. 

Why 1% for the Soil?

The answer is simple: soil is the foundation of everything. Healthy soils are essential for nourishing food, resilient crops, and the long-term viability of farming. But the way we’ve been treating our land for decades is taking a toll. It’s time to move away from practices that deplete the soil and instead embrace regenerative agriculture — a method that not only sustains, but actively revitalises — regenerates  — the ecosystems that feed us.

Through the 1% for the Soil initiative, we’re dedicating 1% of all revenues generated by regenerative farms to transform 10,000 hectares of European farmland into regenerative systems. What about the costs? We believe that neither the farmers nor the consumers should be responsible for these costs. CrowdFarming is financing this investment, because we know that the future of farming — and the future of our food system — depends on it. It’s time to take responsibility for the future we hope to create. 

How will we make this happen?

Our plan is ambitious, but it’s one we believe in with all our hearts. Here’s how we’re going to make 1% for the Soil a reality:

• Empowering Farmers: We’re building a network of farmers committed to this transition. By sharing successful case studies and organising events and trainings, we’ll create a thriving community of farmers who are leading the regenerative revolution.
• Measuring Real Impact: With the help of experts, we’ll track the regeneration of the soil and ecosystems. This data will not only validate the impact of regenerative practices but also help farmers optimise their methods.
• Spreading the Word: It’s not enough to make changes on the farm — consumers need to know why this matters. We’ll be raising awareness through our communication channels, documenting the inspiring stories of farmers transitioning to regenerative agriculture, and highlighting the benefits for people and the planet.
• Advancing Knowledge: We’ll be working with researchers  to ensure that the right foundations are in place to support a large-scale shift toward regenerative farming.
• Developing Digital Tools: We’ll be creating user-friendly technology to make the transition smoother for farmers, from data-driven decision-making to creating a more connected regenerative agriculture community.
  
  

Join the Movement

The success of 1% for the Soil isn’t just about what happens on the farms; it’s about building a movement. We’ve assembled a passionate committee to guide the initiative, made up of regenerative experts, sustainability leaders, and, most importantly, YOU. (See the members of our committee here)

That’s right — you can be a part of this. Sign up to join the CrowdFarming 1% for the Soil committee, where you’ll have the opportunity to help shape the future of this initiative.

Here’s a quick sneak peek of the passionate voices that you could collaborate with as part of the committee:

“Everyone should stand up for what they believe in. I believe we humans made the world what it is now. I believe that we can make it what it once was. A place to live in harmony with nature.”

“Collaboration in an international and interdisciplinary team to regenerate cultivated areas. The ecological improvement of soils is one of the most important tasks for the future.”

“An honor, a privilege but also my rights. I have been CrowdFarming out of conviction for years, and I want and can help to become better.”

“I think that regenerative agriculture is a way in the right direction, especially in light of climate change, to promote and preserve soils and agriculture. Further developing and disseminating this method is certainly the right step to preserve the earth for future generations. If I can contribute to this in addition to my purchasing behavior, I would be happy to do so.”

“The opportunity as a consumer to have a say in decision-making and not only as a consumer, but also to seize opportunities and clearly define perspectives.”

“I would like to eat healthily for myself and my family with my grandchildren in the long term. This requires ecologically sustainable agriculture on nutrient-rich soil. It’s great that CrowdFarming is committed to this and I look forward to the information!!”

At CrowdFarming, we believe that the future is organic-regenerative. Together, we can create a food system that not only nourishes us today but sustains the planet long-term. In our day and age, it’s time businesses started to work for the long run. 

Let’s get started.