At the beginning of 2025, the European Commission published its “Vision for Agriculture and Food by 2040”, describing an agri-food system that is “attractive, competitive, resilient, future-oriented and fair.” The data from our recently published annual Impact Report shows how the CrowdFarming model is contributing to this vision.

1. Building an attractive agri-food sector:
   The vision emphasises encouraging current and future generations to see farming as an appealing profession, with fair income, public support, and transparency.
   
   

• We are already 298 farmers: 45 new producers started direct sales through CrowdFarming in 2024, and 88% of existing farmers renewed their contracts.
• 62.2% of farmers reported an increase in income, and over 70% reinvested in improvements on their farms.
• 40% of CrowdFarming farmers are under 40 years old, compared to the EU average of 12%.
  
  

2. Fostering a competitive, resilient and future-ready sector: The European Commission stresses the need to support its climate goals, help farmers measure and improve their farm-level performance, and protect and restore biodiversity.
   
   

• Of the 10,500 tonnes of food shipped (28% more than last year), over 80% were certified organic, helping avoid the use of 3 tonnes of synthetic pesticides.
•  To improve resilience, our Regenerative Agriculture Programme has expanded to include 58 farms regenerating 4,000 hectares across 5 countries.
•  The first 12 farms in our regenerative programme have shown an average 25% improvement in ecosystem health indicators (soil, water, and biodiversity).
  
  

3. Focusing on fair food, living and working conditions in rural areas: One of the objectives is to strengthen the connection between citizens and rural areas while maintaining global leadership in food innovation.
   
   

•  Our community grew by 40% last year, with 483,348 households receiving products directly from farmers.
• We ended the year with 287,382 adoptions and 36,948 subscriptions to the monthly mixed fruit box.
• Our Soil Society now includes 3,000 members who help us decide how to invest our regenerative agriculture budget.
  
  

With each household that chooses to receive its food directly from a farmer, we are proving that a fairer and more sustainable food system is not only possible — it’s already taking shape.