In this episode of “What The Field”, Hannah Wickes, former CMO of Ecosia, guides us through the complexity behind reforestation, and the connection between forests and agriculture. She shares her approach to impact the business landscape, from established giants to entrepreneurs looking to change the status quo.

Hannah challenges our conventional perception of trees as mere carbon sequestrators and immerses us in the controversial and exciting world of reforestation. Far from being solitary beings, trees are part of a complex network that communicates through root systems and soil microorganisms, and they have an impact not only on the water cycles, carbon cycles and biodiversity of their ecosystems but also on the communities – from chimpanzees to people – that inhabit their environment. 

Through this brilliant conversation, we explore Hannah’s experience in entrepreneurship and trust-based marketing. We talk about the conflict between scaling up while maintaining the defiant spirit of the early days and grounding our most fundamental values as a company.

Planting trees or consuming green products is only the visible part of something much deeper. Through these actions, new actors are entering industries to disrupt the status quo,  change mindsets, drive a movement and commit to leaving the world in a better state than before.

Did you like it? Don’t miss out, you can watch the full episode here, or listen to it on any audio platform.